Summer Hygiene

The coming of summer means more sanitation problems. In summertime, humidity rises and plants grow prosperously, which provides a favorable environment for bacteria. The existence of disease bacteria jeopardizes that of other creatures, especially humans. At this time, therefore, diseases of all types begin to attack more rampantly.It is not easy to spend a pleasant and hygienic summer in hot and humid places like Taiwan. Summertime can be an enjoyable season if we are healthy. Unfortunately, however, unlike bacteria, human beings tend to become weaker in high temperature. Residents on this island are exposed to a lot of diseases present exclusively in summer. Cases of dengue fever, malaria, and amoebic dysentery have frequently been reported in this country. To protect ourselves, we ought to form some personal sanitation habits, such as always washing hands with soap before meals, never eating raw food, and constantly keeping the surrounding clean. Only by so doing can we minimize possible suffering.

Responsibilities:

-Establish media contact and maintain relationship
-Promote awareness and images for clients
-Arrange PR events in line with brand targets
-Involve in PR programs in various fields, including Chemical, electronics, beverage, Jewellery, cosmetic, clothing, etc.

Achievements:
-Successfully ran various PR programs for top international brands
-Built up long-term relationship between media and clients

Report Directly to: Communications Manager
Number of Subordinate: 2
Zhejiang Philatelic Association
Industry: Company Type:State-owned Company Company Size:100 - 499 Company Profile:
2002-1 - 2004-7 Marcom/PR Specialist
Location:Hangzhou,Zhejiang Job Type:Full-time Department: Report to: Number of Subordinates:employees :
Job Category:
Career Level:
Responsibilities and Achievements:
Responsibilities:
-Support marketing objectives to execute media plan, such as news release, press conference, etc.
-Build and maintain media connection
-Arrange events management, such as seminar, exhibition, product launch, etc.
-In charge of internal and external communications between 70 subgroups and client organizations
- Handle internal press management.

Achievements:
-Consistently of communication message within all channels,
-Successfully coordinate with media, association members and clients

Report Directly to: Secretary-general
Number of Subordinate: 0
Educationtop
University of Stirling
2004-9 - 2005-8 Media Management Master Stirling, UK
Major Category:Journalism & Communication
Major Description and Courses: This programme is the first of its kind in the UK and currently ranked Top 1 in the UK

Main Modules: Media Economics, Marketing Communication, Media Environment,
Strategic Management, Organizational Behaviour and Analysis, etc.

Involved Projects in semesters:
Brand Communications Strategy of FT
Brand Communications Strategy of EasyJet Group
Brand Communications Strategy of Pringle

Have successfully arranged interviews with VIP in BBC
Interviewees: Simon Parsons (Chief Creative Editor); Uzma Mir-Young (Senior Editor)
The interview project lasted half a month. I have arranged every step independently, including interview planning, topic and questions preparation, interviewees selection, interviewees contact, face-to-face interview and information feedback.

Responsibilities and Achievements:

Plan and roll out seasonal promotion & campaign projects according to the marketing calendar. Work closely with channel management team and other branch office to drive business by marketing activities. -Establish the alliance with other business partner to promote company brand and product -In charge of marketing communication events (trade show/exhibition, seminar,forum, VIP tour, press conference, etc.) and advertising issue in line with corporate objectives -Make audience and clients survey and analysis -Handle programs cross projects related to different industries, including chemical, electricity, electronics, auto, etc. Strong media and association network in these industries -Coordinate with clients, media, agents, vendors and group members, balance different networks -Monitor expense concerning PR and make sure under budget -Issue various reports to HK headquarters -Support PR management to fulfil marketing goals Achievements: -Developed strategic Marcom plan in East China -Successful drove systematic PR programs -Built consolidated relationship with key trade media -Increased 15% mass media exposure -Enhance 10% participation rate for key projects -Built Marcom/PR team in Shanghai branch office Report Directly to: Communications Manager

The smile

"I was sure that I was to be killed. I became terribly nervous. I fumbled　　[1] in my pockets to see if there were any cigarettes, which had escaped[2]　　their search. I found one and because of my shaking hands, I could barely get it to my lips. But I had no matches, they had taken those. "I looked through the bars at my jailer. He did not make eye contact with me. I called out to him 'Have you got a light?' He looked at me, shrugged [3]and came over to light my cigarette. "As he came close and lit the match, his eyes inadvertently locked with mine. At that moment, I smiled. I don't know why I did that. Perhaps it was nervousness, perhaps it was because, when you get very close, one to another, it is very hard not to smile. In any case, I smiled. In that instant, it was as though a spark jumped across the gap between our two hearts, our two human souls. I know he didn't want to, but my smile leaped through the bars and generated a smile on his lips, too. He lit my cigarette but stayed near, looking at me directly in the eyes and continuing to smile.　　 "I kept smiling at him, now aware of him as a person and not just a jailer. And his looking at me seemed to have a new dimension[4] too. 'Do you have kids?' he asked. " 'Yes, here, here.' I took out my wallet and nervously fumbled for the pictures of my family. He, too, took out the pictures of his family and began to talk about his plans and hopes for them. My eyes filled with tears. I said that I feared that I'd never see my family again, never have the chance to see them grow up. Tears came to his eyes, too. "Suddenly, without another word, he unlocked my cell and silently led me out. Out of the jail, quietly and by back routes, out of the town. There, at the edge of town, he released me. And without another word, he turned back toward the town.　　 "My life was saved by a smile." Yes, the smile―the unaffected, unplanned, natural connection between people.. I really believe that if that part of you and that part of me could recognize each other, we wouldn't be enemies. We couldn't have hate or envy or fear.

Books are the Most Precious Fortune

When my tenth birthday was coming up, I was happy imaging what kind of present my father would give me. To my surprise, Father gave me a set of books, which I was very glad to accept. He saw what I was thinking and said kindly: "Dear, remember, books are the most precious fortune in the world, I am sure that once you finish reading the first book, you will be anxious to read the second one, then the third, the forth…" According to my father's words, I have to give reading a try. And things really happened as he expected. Books indeed exerted a strong influence on me. From then on, I stepped into a new and wonderful world that books spread open for me.
Whether a man reads history books or mathematical books, reads them in detail or just skims them, if he cares about reading at all, he will appreciating the pleasure of books. Experience tells me that what composes the joys of reading lies in the process of finding a good book, enjoying it, and learning from it.
In the first place, you will be feeling excited when you find a good book which is suitable for yourself. Reading is something of a paradox. One thinks that books are always meaningful. Yet the fact is that many of them are useless in some sense. Particularly, pornographic books describe violence, superstition, and sex. People who are taken up by such books might be misled and dispirited. Therefore, choosing an appropriate book not only improves your ability to discriminate and leads you to read effectively, but also gives you the fulfillment of knowing a good book.
Secondly, reading would offer inexhaustible mental nutrition. Good books teach us and help us to do well. They are our real companions. They are both instructive and inspiring. Through reading, the beauties of nature, the miracles of art, the spectacles of architecture, and the marvels of engineering are all opened to our wonder and appreciation. Moreover, it really builds up a full comprehension of love, hatred, happiness and sorrows in our heart. We are able to experience various kinds of lives---what more is there to desire than that?
Thirdly, it is fruitful for us to learn from the book after reading it. Books are our friends; they take us to all the countries in the world; they tell us stories of all ages; they teach us the truth. With reading, we can learn innumerable things we do not know, be aware of what has happened in the past as well as what is going to happen in the future, and solve the urgent problems that beset us. Gradually, we come to know how to be a real person and how to observe the world.
In all, mankind has made extraordinary progress in the accumulation of knowledge. With the invention of writing, knowledge could then not only be communicated but also be stored. Now, I am lucky for being one member of 4EW, and I am confident that I will make good use of it, learn from it, and feel the joys of reading forever.